Story Of the Week
(Indian Fashion Designer and Couturier)
JJ Valaya (born 8 October 1967) is a noted Indian fashion designer and couturier from New Delhi, India. He founded the House of Valaya, a luxury fashion and lifestyle house in 1992, along with his brother TJ Singh. A founding member of Fashion Design Council of India (FDCI) and the first global brand ambassador of Crystal giant Swarovski, he has been designing for men and women, and has bridal and evening collections in addition to day-wear and ready-to-wear for over 20 years. As a fine art photographer, he released his first book, Decoded Paradox in 2011, in the same year as he also closed the day one of the Lakme Fashion Week (LFW) winter/festive 2011, debuting a fashion collection inspired by photography.
Ruled by the planet Saturn, according to his date of birth, JJ Valaya comes from the Desert of India – Jodhpur in Rajasthan. Born in an army family, he was brought up in various cities of India, along with his two elder brothers. His creative skills are apparent from the fact that he remained the best artist and calligraphist in school for five years at a stretch. He did his graduation in the commerce stream from Chandigarh College
After graduation, Valaya worked as a chartered accountant. However, this did not continue for a long time, as after 18 months he put his wings to fly and followed his desire of becoming a fashion designer. In 1989, he got admission in NIFT, Delhi. He graduated two years later, after winning various awards that included The Prix de Incitation in Paris, The Thapar-Dupont Medal, The Elyxa award and the KLM-NIFT Trophy.
Career and Success
JJ Valaya was the first designer to host a solo fashion show in India. He was also the first Indian designer to showcase his collection along with prominent International Designer Todd Oldham. Hand in hand with brother, TJ Singh’s entrepreneurial abilities, he launched his brand “JJ Valaya” in 1991. His brand consisted of couture line of attire, which gained great accolades from the fashion fraternity. This was followed by “Valaya Home” in 1996 and a prêt label “Studio Valaya” in 1999.
In September 2006, House of Valaya entered into a licensing agreement with Genesis Color Private Ltd to design and manufacture its diffusion label “Valaya Quantum”. Valaya’s novelty and his brother’s entrepreneurial capabilities have made the House of Valaya a pioneer in the Indian fashion Industry. He is a founder member on the Board of Governors of the Fashion Design Council of India (FDCI) and the Official Brand Ambassador for Swarovski, India.
Brand and Clientele
House of Valaya is one of India’s most respected fashion houses. It not only caters to fashion lovers, but also provides a whole lot of luxury products, such as furniture, tapestries, stunning fabrics and home furnishings, haute couture and footwear, apart from cuisine. JJ Valaya has several successful solo fashion shows in his kitty, including the ones in New York, London, Paris, Dubai, Singapore, Hong Kong and Johannesburg as well as in most major Indian cities. He also made an entry into Bollywood, with the film Yaadien. Valaya also has a long list of clients, but would not name them giving them total privacy.
Label: JJ Valaya, Valaya Home, Studio Valaya, Valaya Quantum
By: Nupur Pathak Seth
Creative Team: Anchal Seth & Gurpreet Singh