June 28, 2016: Aiming to curb this trend of sedentary behavior among children in India, Stepathlon Lifestyle Pvt. Ltd.,Virat Kohli and his agency Cornerstone have announced the launch of Stepathlon Kids. This business, focused on making the next generation stronger, healthier and more active is helmed by the global Health and Wellness organization Stepathlon Lifestyle Pvt. Ltd.
The future of India is witnessing a lifestyle epidemic today! With over 22% of kids in India currently obese and facing health risks as per the WHO Commission Study, 2014 – the alarming lack of fitness in today’s kids is one of the biggest threats being faced by India. Aiming to curb this trend of sedentary behavior among children in India, Stepathlon Lifestyle Pvt. Ltd. and Virat Kohli today announced the launch of their new company Stepathlon Kids – a company focused on the health and wellness of the next generation. Through its annual 30 Day Race around a virtual world, Stepathlon Kids will urge the children of India to take 15,000 steps a day – towards a healthy lifestyle and to create long term positive behaviour.
Stepathlon Kids will be focused on building children’s holistic health in the country – encouraging physical activity and educating kids on nutrition, exercise, stress and much more. A pioneer and leader in the corporate wellness space, Stepathlon enters the B2C space with Stepathlon Kids, leveraging its wellness expertise to create offerings for the children of India. Virat Kohli will play a pivotal role in Stepathlon Kids, creating widespread awareness for the initiative, assuming the role of custodian of the future health of the nation.